brand management

Learning to Love and Tolerate the Bronies: What The Brony ...

When My Little Pony Friendship is Magic began airing on October 10, 2010 on third tier cable channel The Hub, commissioned to promote Hasbro’s new generation of My Little Pony toys (Hasbro is also 50% owner of The Hub), little did Hasbro know that this show would attract a large cult following, spreading through various networks online.  Fans of the show came to call themselves “bronies”—a portmanteau of “bro” and “pony” (and/or incorporating the “b” from the /b/ board in 4chan, where pony-related memes originated, covered below)—denoting both their authentic adoration for the s ... read more »