paratexts

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

ShowSoldCover

My book on paratexts is finally out: Show Sold Separately: Promos, Spoilers, and Other Paratexts. ($22, but I see Amazon’s selling it for $14.85. That’s cheaper than a season of Two and a Half Men on DVD! What are you waiting for?). I thought I’d give some tasters of it with a selection of paratexts. The cover, obviously enough is above.... read more »

Spam with your Television? Advertising, Paratexts, and Laziness

spam1

I’m variously annoyed, depressed, and amused by spam. Annoyed because, well, it’s annoying. Depressed because it can only exist because some doofuses actually click through (“Do I wish I had a ‘trouser beast’? Why, damn it, I do! I’d better click through and buy me some of those pills, so that tomorrow I wake up with one that will, as this ad promises, ‘scare the neighbors’”) and thus it reminds me both of how stupid some people are and of how stupid many people think we all are. Amused when its inappropriateness can only be met with laughter.... read more »