Classic Crappy Marketing Ploy
by Jeremy Butler — University of Alabama
February 05, 2009 – 15:48
XM satellite radio is the latest company to offer to "serve me better" by dicking me around.Yesterday, I received a letter from Joe Zarella, Chief Service Officer, Sirius XM Radio. It begins positively enough: "Because you are a valued customer and you enjoy listening to XM Radio online, we are offering you a special opportunity to continue to listen online at no cost…"Oh great! A special
See original: Classic Crappy Marketing Ploy
