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Avi Santo

Lets not presume some mythical, authentic Japanese culture that is being eroded by American culture, but instead, how might this commercial speak to/ complicate questions of glocalization?

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Avi Santo

or perhaps not your taste. It is important to think about who the target audience for these ads really is…

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I don’t know if calorie mate is a japanese originated product or not. It seems ironic that a culture who’s healthy food habits have been poisoned by the western diet would choose an actor from an American sitcom. Let alone, a man who represents much less than the majority of the American image.

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the man speaking in the ad seems extremely passionate about the point he is trying to make. However, this passion may come across as angry, rude, and out of bounds to those who don’t fully understand the point he is attempting to make. When people come across as angry, people begin to put boundaries up against the entire group being represented. This definitely gets the shock factor, which I am assuming was MTV’s goal, but taste was oviously not in the agenda.

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I don’t believe that the only factor of racism is due to the school you are brought up in, but that does effect your belief and attitude toward specific ethnicities and cultures, whether they are true or false. To adress Shetty’s “bullying” situation, my first question would be: why would she take back her accusations of being bullied? While I, in no way condone racism or bullying, this situation leads me to believe that some major editing had been done to the tapes before airing. Thus, something of important value to this situation might not be shown.

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Avi Santo

Salloum’s piece is great, Karin. I will definitely use this in my class. It really makes clear how rampant these taken-for-granted stereotypes are in American media. Thank you for sharing this.

To (sort of) address your question, I was reminded of the recent, well-intentioned Hollywood effort, Syrianna, which tries to complicate the “us” versus “them” dichotomy, but inevitably ends up replicating the idea that the “good arabs” are westernized (even if the West rejects these subjects as trouble makers) and the rest are either tyrannical, impoverished, or fanatical, as if there isn’t a spectrum of possible Arab identities. Is this a case of one step forward, two steps back, or a baby step forward in terms of providing complex and heterogeneous Arab characters?

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This clip is an Israeli version of an American show. It is neat to see how tey inorporated hip hop music and dance showing the influence that the hip hop or African American culture has not just locally, but globally as well. I am glad that these two got a chance to show the world “what they are made of” after beign looked down upon a censured by the community.

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I think that the only reason India should be invested in is to improve its economy. This clip is great because it reveals the thruth about the Desi society. I also think it is neat how MTV saw a way to capitalize by naming its “Asian” programming MTV Desi giving it a chance to appeal to the South Asian poplation as well as the Desi populuation.

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Anyone can see by watching this video clip that each one of the members of the household are treating her disrespectfully and by the comments made it can be assumed that she is being “bullied” due to her race. I do not believe that your school you attedn affects how you act towards other cultures, it is youur upbringing. It does not matter if your are higher class or lower class, if you were raised in a racist famliy then there are strong chances that when you get older you will have hose same views as your parents did.

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[…] In Media Res » Blog Archive » Heroes and Comic Book Aesthetics Heroes and comic book style. Also includes some further reading at the end of the text part. (tags: heroes comics writing television) […]