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Although in America a popular drink would have a popular American actor or singer as the focus point, You can forget that facets of American culture are idolized in other cultures. The girls were used as localization points so the audience could identify with the advertisement. Still, cultural imperialism is masked within this commercial.

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The shock value of this clip is necessary to spur interest. Madhavi encourages Desi to achieve during the final part of the speech. This is an attempt by Mtv to disguise their revenue international revenue schemes. The clip appears on MTV DESI, which shows relationship between the name of the network and the push for acknowledgement of the DESI identity. This somewhat reminds me of the “I want MY mtv” marketing slogan taken to new more effective levels.

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Under the trivial arguement lies a deeper problem of minority relations in British culture. The casting in these types of shows may play a part in causing similar disrespectful interactions between housemates, you cant overlook when Jade says, “You ordered absolutely everything, thats why we only had chicken”. Reinforcement of a stereotype? I think so. The housemates also seemed to be threatned by Shilpa, which forces Jade to keep disrespecting her long after the arguement was over.

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Hip Hop indeed expresses struggle and is quickly becoming a fragrant global commodity. Is hip hop’s popularity due to the messages it portrays? Are many people viewing hip hop as an art form? Could hip hop’s popularity be due to the controversy it stirs up? When growing up, the things that our parents tell us to stay away from somehow become more appealing simply because our parents disagree. I enjoy Hip Hop very much, but when I sit and take in the lyrics, I wonder why it’s so popular? Could Hip Hop just be a way of giving it’s listeners a rebellious hi?

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I don’t see clear lines in this commercial, of couse it is entertainment for japanese television , but why is Jack in it? If it is such a poplar drink in japan why didn’t they use a popular actor from Japan. This commercial is americanized, but maybe the girls were added to give the veiwers a sense of where this takes place. like maybe it could happen right out side the mall in Japan or something.

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The statement that stood out the most to me is where Madhavi says will you still be proud if India or Pakistan falls. I truly believe that you make your own way. Because there is a whole generation of in-betweeners, they have to develope their own truths and show people and prove to themselves that it is not a bad place to be in between, take up the challenge and use all the good resourses that come with being in between.

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I agree with both Jillian and Avi. The man in the video did seem rather angry. I’m not very familiar with the Desi community, but I’m curious to know about every sub-culture in the US. I think this clip would be great for every Desi to watch. On the contrary, anyone outside the target audience, like myself, needs to understand that this man’s passion and unique delivery can be understood better by someone who can relate to his situation.

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I do not believe that she was being bullied because of her race, but they is some underlying issues between her and Jade. Anyone watching this cli would have notice that shetty walked away after she said what she needed to say, so why did Jade feel the need to keep going. I think it is total lack of slef control and of course entertainmet for the viewers. That arguement was not serious enough for Jade to call Shetty out of her name. To me this show just shows blatant disrespect and I was idsgusted by Jade.

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Whether the bullying was racist or not is due for speculation. It is the job of the creators and editors to spice up the show. It is unfortunate that the minority who dresses, talks and also looks different is the butt of ridicule, but I feel this is a sick way of doing what every show on television wants; ratings! There were probably many instances of bullying that occurred but this one would have everyone talking about the show. Whether it be positive or negative feedback, if everyone is talking about your show, ratings will ALWAYS be up.

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I find it strange when people cannot disassociate actors from their roles. Kiefer can’t be Kiefer, he has to be Jack Bauer. I can imagine how awkward it may be. Who is responsible for the inability to discern between actor and character? Commercials such as these only perpetuate this startling trend.