Summer TV [July 12-16, 2010]
Monday July 12, 2010 – Charlotte Howell (University of Texas at Austin) presents: Westen Meets Lawson: Formula as Brand and the Potential of a USA Network Genre
Tuesday July 13, 2010 – Jaime Weinman (Maclean’s) presents: Hot In Cleveland: Betty Does Disney
Wednesday July 14, 2010 – Jeremy Mongeau presents: Cynicism Takes a Beach Trip: The Audience-Network Contract of Summer TV
Thursday July 15, 2010 – Myles McNutt (University of Wisconsin-Madison) presents: The Rigidity of Seasonal Synergy
Friday July 16, 2010 – Christine Becker (University of Notre Dame) presents: Summer Binging: What will it do to you?
Theme week organized by Noel Kirkpatrick (Georgia State University)