Erin Copple Smith is Assistant Professor in Media Studies at Austin College in Sherman, Texas. She earned her PhD at the University of Wisconsin-Madison with her dissertation, “Cross-Promotion at Cross Purposes: Media Conglomerates and the Logics of Synergy.” Her work on media industries has been published in Beyond Prime Time: TV Formats in the Post-Network Era and Popular Communication. Her primary areas of interest are in media conglomerates and the relationship between ownership and content, television and film’s advertising and promotional strategies, as well as conglomerate-based overlaps among the broadcasting, film and music industries.