I am a PhD candidate at the University of Amsterdam, and a member of the Amsterdam School for Cultural Analysis. My dissertation is titled ‘From the Vastness of the Web to Mainstream Production and Vice-Versa: Fan Idenities, User-Generated Content and ‘Produser’ Communities’. In my research interests are: user-generated content, popular culture and fandom, convergence, media effects and implications, media production, and audience research. I have also worked as a journalist, writing articles, covering events and conducting interviews, for numerous websites, nationwide Greek publications, television and radio, and also completed my internship as a member of the Press Office of the Thessaloniki International Film Festival