Publications
Abstract
Avi Santo
Old Dominion University
Plan
Following completion of my current book project, Selling the Silver Bullet: Transmedia Brand Licensing and Merchandizing, 1933-2008, I am embarking on a collected anthology co-edited with Derek Johnson and Derek Kompare on re-imagining management's role within cultural production. I am also gathering materials for a second manuscript on creativity and cultural participation in brand communities, tentatively titled "From Fandom to Brandom," which investigates how individuals and communities are increasingly shaping brand meanings from below resulting in new relationships between brand owners and the public. I continue to work with Kathleen Fitzpatrick and NYU Press to develop a set of flexible protocols for conducting online ope peer-to-peer review, which includes standards for evaluating born-digital work and imagining new modes of engagement between reviewers and authors in a digital environment.
More about meAbout
I am an Assistant Professor at Old Dominion University. I am the co-creator of Flowtv.org with Christopher Lucas, the co-creator of Mediacommons: A Digital Scholarly Network with Kathleen Fitzpatrick, the creator and coordinating editor of In Media Res, and the originator of the Flow Conference. I am currently completing a manuscript on the history of character licensing, titled “Selling the Silver Bullet: Transmedia Brand Licensing and Merchandizing, 1933-2008” for the University of Texas Press.
Contact
Old Dominion UniversityCity: Norfolk
State: Virginia
Country: United States
Phone: 757-683-6971
asanto@odu.edu
http://mediacommons.futureofthebook.org
Skype: asanto7
MediaCommons Content
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1 year 48 weeks
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3 years 41 weeks
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3 years 42 weeks
