Archive for October, 2006
The Third Kind of Heat: 30 Rock & Overcooked Synergy
Jason Mittell, Assoc. Prof. of Media Studies, Middlebury College — October 24th, 2006|
In the pilot of 30 Rock, Jack Donaghy (as smarmed by Alec Baldwin) takes over NBC's oversight of a sketch comedy show based on his acumen in market research honed in GE's appliance division. This clip offers a winking parody of the corrupted logic of conglomeration, where cultural products are treated as mass-produced commodities--programming both televisions and microwaves, this is the illogical extension of Mark Fowler's infamous "toaster with pictures." However the logic twists back around, a [...]
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Holding Out For A Hiro
Henry Jenkins, Massachusetts Institute of Technology - Comparative Media Studies — October 24th, 2006|
Hiro Nakamura, salary man, otaku, "superhiro," superfan, has emerged as the most popular character on NBC's new Heroes. Here are a few reasons why.
Hiro represents a role model for the series fans, who are more apt to recognize themselves in his giddy excitement, goofy enthusiasms and recurring references to Godzilla, Star Trek, Kitty Pride, and Peter Parker, than in the depressed and anxious responses of the other characters. Fans in American popular media are often represented as immature, [...]
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Deadwood: Reinventing the World
Horace Newcomb, University of Georgia — October 26th, 2006